Ad Campaigns
Ceat takes one more step towards road safety; teams up with Party Hard Drivers
MUMBAI: Ceat Ltd. has roped in a chauffeur’s service, Party Hard Drivers (PHD), taking forward their aim to make Indian roads safer, reducing road mishaps and drink-drive cases. As part of their association, Ceat will effectively engage with PHD customers through calls and SMS when they register to the service.
Party Hard Drivers ensure that party-goers are driven home safely in their car after parties. PHD will provide their reliable and secure service to citizens; thereby playing a key role in spreading the road safety message.
Speaking about the new initiative, Ceat Ltd VP marketing Nitish Bajaj asserted, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”
Ceat has also initiated a nationwide road safety drive under the name of Drive Safe Dad aligned with the Road Safety Week. The campaign engaged with 500 children in Mumbai across the 5-10 year age group aiming at educating children on the nuances of safe driving in a fun manner.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
