Brands
CCI clears L’Oréal India’s acquisition of 100 per cent stake in Onesto Labs
The deal expands L’Oréal’s presence in India’s fast-growing beauty and personal care market
NEW DELHI: L’Oréal is adding another layer to its India beauty play. The Competition Commission of India (CCI) has approved L’Oréal India’s proposal to acquire 100 per cent of beauty and personal care company Onesto Labs.
The antitrust regulator said the proposed combination involves the acquisition of the entire shareholding of Onesto Labs Pvt Ltd by L’Oréal India Pvt Ltd.
The approval gives the cosmetics major clearance to proceed with the transaction as it continues to expand its presence in India’s beauty and personal care market.
L’Oréal India, a wholly owned subsidiary of French cosmetics group L’Oréal SA, has been operating in the country since 1994. Its portfolio currently includes 26 brands, spanning names such as L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Makeup.
The company operates manufacturing facilities in Chakan, Maharashtra, and Baddi, Himachal Pradesh. It also has research and innovation facilities in Mumbai and Bengaluru.
The Onesto Labs transaction is the latest in a series of moves by L’Oréal to strengthen its footprint in India. In June, L’Oréal announced plans to acquire a majority stake in Innovist, a digital-first Indian personal care company.
The latest deal comes as India’s beauty and personal care market continues to attract global companies and investment, with consumers increasingly engaging with both established international brands and digitally native Indian labels.
With the CCI approval now in place, L’Oréal India is set to add Onesto Labs to its expanding portfolio as it looks to build further scale across the country’s beauty and personal care segment.
