MAM
CBS to use drug stores to push comedy block
MUMBAI: US broadcaster CBS has come up with a novel way to push its Monday comedy block. It will use drug stores and prescription bags to create water cooler buzz.
For its comedy show Out Of Practice the companmy has come up with the tagline Quench Your Thirst for Comedy. CBS’s marketing group has announced that it will reach viewers by advertising on AquaCell Media’s water cooler systems and cup holders.
The cast of the show will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores. The broadcaster states that the drug store placement is ideal since the comedy is about a family of five doctors.
CBS’s drug store marketing also includes advertising for its Monday comedy line-up on prescription bags. The tagline Prescription-Strength Comedy is being used to plug television’s top comedy block which includes returning hits The King Of Queens and Two And A Half Men and new shows How I Met Your Mother and the earlier mentioned Out Of Practice.
AquaCell Media’s Message On The Bottle advertising program provides unique out-of-home advertising. The company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the billboard water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.
CBS Marketing Group president George Schweitzer says, “At the heart of any promotional campaign is the drive to inspire water cooler buzz. What better way to accomplish this than by putting advertisements for one of our highly anticipated new comedies — Out Of Practice — on AquaCell’s water coolers”.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
