Ad Campaigns
Castrol Activ’s new TVC calls for youth to be catalysts of change
MUMBAI: Castrol India’s leading engine oil brand for two-wheelers – Castrol Activ announced the launch of its new TVC Keep Moving Ahead with #NonStop Protection. The TVC, which is an extension of the brand’s philosophy of youth being the driving force for the future of the country, is currently on air across multiple channels.
The ad film is set against the backdrop of the current challenges that the economy and society are facing due to the pandemic and encourages youth to do their bit for the country. The TVC also showcases how the Castrol Activ brand plays the role of an enabler to action an idea that inspires youth to protect what they love.
Conceptualised and developed by creative agency Ogilvy, India, the 30- & 15-sec TVC focus on showcasing how youth can be catalysts for change winning over challenging times, as the country slowly gets back on its feet.
Castrol India brand and communications Head Jaya Jamrani said, "The campaign comes from an insight about today’s youth and their awareness to drive a positive change in society. Our film looks at encouraging them to forge ahead towards a better tomorrow and take others along, with Castrol Activ being their trusted partner on that journey.”
Ogilvy India chief creative officer Sukesh Nayak said, “These days, people are slowly figuring how to restart work – willing to work harder to make up for the lost time. Castrol Activ with non-stop protection for the bike’s engine will help people in not just restarting their work but also in working non-stop, to make up for that time.”
