Ad Campaigns
Castrol Activ launches campaign #NonStopDemocracy
MUMBAI: Castrol Activ, the engine oil for two-wheelers, announced the launch of its new marketing campaign titled, #NonStopDemocracy. Set against the backdrop of the upcoming general elections in India, the ad film encourages the young audience of India to ‘Give a Ride, Help Cast a Vote.’
The renowned creative agency Ogilvy India has conceptualised and developed the campaign which was rolled out on 22 February across multiple channels. The campaign is an extension of the brand’s marketing philosophy, focused on showcasing young riders as changemakers for today’s society.
“Young voters will define the elections in 2019. By showing them a very easy to execute idea of converting their own motorcycles or scooters into a vehicle to ferry people to polling booths, we have hopefully shown them a way and encouraged them to think differently to do their bit,” Ogilvy chief creative officer Sukesh Nayak commented.
“Today’s youth is self-aware and responsible. This campaign is our salute to the youth who want to make a difference to society and are driving this positive change. In this journey, we hope that Castrol Activ will be their trusted partner. We see this communication as a catalyst for change to shape thoughts of the young generation and encourage them to keep protecting what they love,” Castrol India marketing vice president Kedar Apte said.
The setting at the beginning of the film implies a low voter turnout during the general elections because of difficult weather conditions. But youngsters on their bikes protected with Castrol Activ, ensure they individually visit various households, urge adults to cast their votes, and ferry them to the polling booth.
“I’m happy that the much-loved Castrol Activ brand has once again been able to come up with an impactful message around protecting what you love. We hope this message resonates with India’s youth just like the previous campaigns and ignites a spark towards making a positive difference in whichever sphere of life they may choose," Castrol India Limited managing director Omer Dormen commented.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
