Ad Campaigns
Casting coup: Hrithik, Jacqueline ad film to release globally on 21 Nov
MUMBAI: Ever since their “Beat pe Booty” dance-off video, fans have been waiting for Hrithik Roshan & Jacqueline Fernandez to sizzle together on-screen again. And pulling off a casting coup, film director Sahil Sangha has brought the two actors together for their first ever ad film!
Shot over two days in Mumbai, Hrithik & Jacqueline underwent intense training and prep for the ad film’s action and dance sequences. The duo trained in hand to hand combat and took Tango lessons to get their legwork right.
On the day of the shoot, despite pulling a thigh muscle during an action sequence, the committed actor that he is, Hrithik continued to shoot till the wee hours of the morning. Meanwhile Jacqueline proved to be a natural when it came to choreographed action, pulling off one vertical split after another with ease.
Says Sahil Sangha, “When you have two of the most desirable actors in the country come together for an ad film, then the concept of the film has to be nothing short of dynamic. We didn’t want anything about this advertisement to be regular. Hrithik and Jacqueline understood that brief and were more than happy to go the extra mile to make their first on screen appearance together truly special. They are nothing short of gold in this campaign!”.
A global ad campaign has been planned for a leading designer and luxury tiles & decor brand. The teaser of the advertisement broke on 18 November, while the ad film releases on 21 November. A gala launch is being planned in Dubai which will be attended by Hrithik Roshan, Sahil Sangha and the entire team that pulled off the campaign. The advertisement has been produced by Sahil & his actor-filmmaker wife, Dia Mirza’s production company, Born Free Entertainment Pvt Ltd.
First a viral video, now a high-concept, stylised global ad film. Is this a precursor for a bigger announcement?
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
