Ad Campaigns
Casio India launches ‘No Screen Summer’ campaign
Mumbai: Casio India, a musical instruments company, has launched its latest campaign, ‘No Screen Summer’, to motivate parents to explore alternative activities for their children during the summer holidays that don’t involve screens.
Increased screen time has been a growing concern among parents, especially since the pandemic started in 2020. To address this problem and create excitement and anticipation for the campaign, Casio India has launched a social media campaign showcasing the benefits of learning music and how it can help children develop creativity and cognitive skills. The brand has released teaser visuals designed to pique the interest of parents and encourage them to explore the idea of picking up a Casiotone Mini keyboard for their children under the age of ten years. This is followed by communication around the key campaign, emphasizing the role of music learning from an early age via creative storytelling.
To reach a wider audience, the brand plans to collaborate with other influencers on social media platforms. They will promote the campaign and create engaging content showcasing the features and benefits of the Casiotone Mini keyboard. The sustenance phase of the campaign will involve maintaining engagement with the audience and emphasizing the benefits of learning music.
Commenting on the campaign, Casio India business head Kota Obayashi said, “As a brand that is dedicated to prioritizing the needs and desires of our consumers, we have consistently ensured that our product offerings provide meaningful value to their lives. Learning a musical instrument like a keyboard and playing it from an early age builds self-confidence, and enhances cognitive skills of kids. We have developed the ‘No Screen Summer’ campaign for Casiotone Mini keyboards, with a specific focus on targeting mothers of children under the age of ten years. This campaign highlights the adverse effects of excessive screen time on children and amplifies the numerous benefits of engaging in music as a healthy and enjoyable alternative.”
The campaign is live across the brand’s social media:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
