Ad Campaigns
Casio India announces a new campaign featuring ‘Har Engineer Ki Khaas Cheez’
Mumbai: Casio India, the country’s largest and most cherished calculator brand, unveils its latest campaign for its flagship scientific calculator, the Casio ClassWiz FX-991CW.
Since its launch, Casio’s ClassWiz scientific calculators have been revered globally for their user-friendly interface and expansive functionality. With the advent of the FX-991CW, Casio sets a new benchmark in scientific calculators, reimagining them in a format that epitomizes simplicity and intuitive design. Offering an enhanced experience and robust capabilities, the ClassWiz FX-991CW is designed to play an instrumental role for Engineering students. ClassWiz offers online visualization of equations via QR Code which helps students to generate equations’ graphs and other graphics on smartphone and tablets. The calculator has over 540 built-in functions with labels presented in a clean, bold sans-serif typeface with enhanced glyphs to represent each scientific function. The keypad has been redesigned, featuring circular cursor keys that are easily accessible from any angle, ensuring effortless navigation.
The film, set amidst the vibrant backdrop of college life, presents a relatable scenario featuring Veer and Dev, two 1st Year Engineering students grappling with the uncertainties of their academic journey. During play rehearsals, Dev worries about the upcoming challenges until three seniors introduce him to the ‘Khaas Cheez’ being the Casio’s ClassWiz calculator. Furthermore, the film adeptly infuses humour into the narrative, illustrating how this powerful tool not only simplifies intricate mathematical problems but also empowers students to unlock their potential, fostering an environment where academic success harmonizes with pursuing passions.
Commenting on the campaign launch, Casio India MD Hideki Imai said, “With the launch of our new campaign, we aspire to connect with bright, young minds, to portray Casio’s ClassWiz not merely as a calculator, but as a catalyst for academic triumph and individual advancement. A key tool ushering their journey ahead, ClassWiz brings technology-first functions that allows students to hone their skills while relying on the efficacy of our product. The simplicity, intuitive design, user-friendly interface, and expansive functionality of this tool makes it an ideal companion for Engineering and Diploma students”.
Commenting on the campaign launch, Continu Media senior creative director Rudraksh Vashist expressed “Crafting the ad film for Casio has been a remarkable experience. In its unique quirky way, the film captures the essence of the Engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
