MAM
CashKaro’s Swati & Rohan Bhargava launch ‘BAD’ podcast
Mumbai: CashKaro & EarnKaro founder couple Swati and Rohan Bhargava have launched their new ‘BAD’ podcast featuring inspiring stories of real people who have turned their financial dreams into a thriving reality through affiliate marketing. The podcast series seeks to transform the meaning of “BAD” from its typical negative connotation into a term of empowerment by giving it a new definition – Be A Dreamer.
The debut season of the ‘BAD’ Podcast focuses on people who are earning Lakhs every month, often above RS 15 lakhs, just by sharing their deal links on Telegram groups and harnessing the potential of affiliate marketing using EarnKaro.
The first episode of the ‘BAD’ Podcast features two remarkable affiliate marketers, Vishal and Ritik, who have broken through financial limitations to create a solid income stream. Emerging from humble backgrounds, Vishal and Ritik now achieve consistent monthly earnings of over INR 10 lakhs using the EarnKaro platform. During the episode, they share their intriguing personal stories, discuss how affiliate marketing has been pivotal to their success, and share valuable insights for those aiming to improve their lives and reach their financial goals. Their stories are relatable and highlight the potential of affiliate marketing to bring life-changing opportunities to everyday people.
Vishal and Ritik are part of the growing Telegram Influencer community, where they utilize EarnKaro’s special Automation feature (also called EarnKaro Magic Tool) to keep their follower base informed of the most lucrative deals as they come out real-time. By leveraging the EarnKaro Magic Tool, they can effortlessly convert regular product links into affiliate links, which are automatically posted on their channels. This automation allows them to focus on growing their community and driving sales without the hassle of manually managing each link.
Sharing her vision for the podcast, Bhargava said, “Our vision for the ‘BAD’ Podcast is to bring forward incredible stories of achieving financial freedom and therefore, ignite a spark in every aspiring dreamer, especially those from smaller towns across India. As I met Telegrammers who are earning over INR 10 Lakhs a month, I was super impressed with how they have leveraged Affiliate Marketing to create this new financial reality for themselves, which is beyond what one could have imagined a few years ago! These stories are enthralling, creative, and will leave you inspired and happy about the endless possibilities we have to change the course of our lives! “
Vishal, one of the featured guests, expressed his gratitude, “I never thought my story would resonate with so many people. EarnKaro has given me a platform to pursue my dreams, and now, the ‘BAD’ Podcast lets me share that journey with others. I hope my journey can inspire someone to take that first step towards their dreams. If I could take that leap and turn dreams into reality, then trust me – – anyone can.”
The first season of ‘BAD’ Podcast showcases how affiliate marketing opens doors to financial gains and goal achievement for people across India. Episodes are available on the YouTube and Instagram channels of Swati Bhargava, Rohan Bhargava, and EarnKaro where viewers can follow these inspiring stories and join the journey toward bold aspirations.
Brands
Google says Gemini AI cuts irrelevant ads by 40 percent
AI driven search and ad tools boost relevance and results for brands.
MUMBAI: In the never ending hunt for the right ad at the right moment, artificial intelligence may finally be sharpening the aim. Google says the integration of its multimodal AI models, Gemini, has reduced irrelevant advertisements across its platforms by 40 percent, as improved query understanding allows ads to match user intent more closely.
Speaking at a roundtable on Thursday, Google vice president of Global Ads Dan Taylor said the company has been steadily deploying Gemini powered upgrades to interpret complex search queries more accurately. “We have been making Gemini based improvements to query understanding at a rate of almost one launch per month over the last two years. As the models improve and our ability to deploy them improves, ad quality continues to get better,” Taylor said.
The improvements come as Google leans deeper into AI driven advertising tools. According to the company, 2025 saw a threefold increase in Gemini generated creative assets produced by advertisers using its AI powered ad solutions.
The company also highlighted how these tools are influencing marketing performance for brands in India.
Insurance marketplace Policybazaar recorded a 28 percent rise in health insurance sales while reducing cost per sale by 23 percent after adopting AI Max, a tool that interprets natural language search queries to improve ad targeting.
Meanwhile, hospitality platform OYO reported 50 percent higher return on ad spend (ROAS) and a 25 percent reduction in cost per acquisition after combining its existing search campaigns with Google’s Performance Max (PMax) advertising campaigns.
Taylor noted that evolving consumer behaviour is also reshaping how brands approach digital advertising. According to Google’s data, 86 percent of shoppers in India using Google Search said they were open to trying new brands or products, suggesting that AI driven discovery tools could increasingly influence purchase decisions.
Beyond advertising, Google is also investing in what it calls agentic commerce, an emerging model where AI agents autonomously assist users in discovering, comparing and purchasing products online.
“Our goal with agentic commerce is twofold, first, to remove the grunt work of shopping so consumers can focus on the fun parts; and second, to work hand in hand with the industry to build the foundations needed to make agentic commerce seamless and secure across the web,” Taylor said.
The push into AI enhanced advertising and commerce comes as Google’s core ads business continues to grow. The company recently reported $82.28 billion in advertising revenue, marking a 13.5 percent year on year increase.
For advertisers navigating an increasingly crowded digital landscape, Google is betting that smarter algorithms and sharper intent signals will make ads feel less like interruptions and more like timely suggestions.
