Ad Campaigns
Cashify unveils “Donate for Education” campaign to provide refurbished smartphones for students in need
NEW DELHI: Cashify, India’s leading recommerce marketplace to sell and buy old electronic gadgets, has launched a new initiative called "Donate for education" to ensure students furthest from educational justice – have the support they need to continue to learn during the COVID-19 crisis. The initiative was in response to the company’s endeavour to democratize technology by making it accessible to all.
The company initially donated the smartphones to Delhi-NCR based NGO’s namely Mera Parivar as well as Avanti and they provided to the needy kids associated with them. With digital learning the new normal and to have a greater impact, the company unveiled the initiative for its consumers as well as partnered with two more Delhi- NCR based NGOs namely Saarthi and SSMI. Cashify encouraged its consumers to donate unused workable smartphones and which the company will refurbish them to provide it to the kids associated with the partnered NGOs.
Talking about the initiative, Cashify co-founder and COO Nakul Kumar said, “ The pandemic has opened a lot of eyes on who doesn't have access to technology and its significance in making an equal playing field, particularly for K-12 students. The demand for technology has risen rapidly as schools went to digital learning models and through this activity "Donate for Education", we are attempting to help the understudies who don't have access to technology by giving free refurbished smartphones a fundamental assistance for students. "
The consumer has to follow the steps below to donate the phone and contribute to the continuous learning of the underprivileged kids-:
1. Find the idle smartphones in workable condition at home
2. Select the mobile brand & model
3. Share contact details & address
4. Confirm the order and Cashify's executive will come for pickup
5. The phone is cleaned, refurbished and provided to partnered NGO’s who then give to associated kids
Students receiving refurbished smartphones from Cashify will keep the smartphone permanently, further supporting them in their educational journey beyond the COVID-19 pandemic. For more information, please visit-: https://www.cashify.in/donate-for-education
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
