Brands
Cashify onboards Rajkummar Rao as brand ambassador
Mumbai: Re-commerce marketplace Cashify on Tuesday announced that it has brought on board Rajkummar Rao as its first brand ambassador. The actor has signed a multi-year contract with the company and he will promote the products across digital media platforms through campaigns and promotional activities exclusively for the smartphone buyback category.
The association with the actor comes at a time when the company is on a business expansion spree from online to offline, after having recently raised $15 million from Olympus Capital and has acquired UniShop to diversify its omni category services to users.
The company said the partnership is expected to give a strong face to the brand’s philosophy as Rao personifies the brand ethos, which is reliability, responsiveness, approachability, and dynamic personality.
“Rao is an exemplar of a self-made actor, someone who is extremely versatile in his choice of work and roles, delivering credible, authentic content for audiences. His story is an inspiration to the ‘aam aadmi’ of India and resonates with the spirit of our brand and aims to engender the same level of trust and dependability in our products and services,” said Cashify CEO and co-founder Mandeep Manocha.
Manocha said at Cashify all refurbished devices go through multiple checks before making it to the end-user who gets a six-month warranty benefit as well. “We as a brand are constantly pushing the boundaries, as we aspire to be relevant and truly connect with our customers, much like the renowned actor,” he added.
Speaking about the brand association, Rao said, “With the onset of COVID-19 pandemic, the concept of a distributed workforce and distance learning became a reality. Work, studies, and shopping all shifted to digital and have pushed users to buy second-hand gadgets but there were people who could not afford it. Cashify efforts in democratising technology by making it accessible to all by its various campaigns are commendable. As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose.”
Brands
Amazon Now to reach 100 cities with 1,000 plus centres in Rs 2,800 crore push
Rs 2,800 crore push fuels rapid delivery expansion as quick commerce heats up
NEW DELHI: Amazon India is significantly expanding its ultra-fast delivery service Amazon Now, with plans to scale operations to 100 cities across India, backed by a network of over 1,000 micro-fulfilment centres.
The move is part of a broader Rs 2,800 crore investment aimed at strengthening the company’s operations network while also enhancing safety, health and financial wellbeing programmes for thousands of associates, including fulfilment centre staff and delivery partners.
Amazon Now offers a curated selection of thousands of daily essentials, ranging from groceries such as fresh fruits, vegetables and frozen food to personal care, fashion and beauty products, small appliances, baby products, pet supplies and healthcare supplements. These are delivered within minutes, positioning the service at the centre of India’s rapidly evolving quick commerce landscape.
The expansion will take Amazon Now beyond its existing footprint in Mumbai, Delhi-NCR and Bengaluru to a wide mix of metro and non-metro cities, including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Vizag.
A key pillar of the initiative is its growing supply ecosystem. The company said the expansion will enable more than 16,000 farmers to directly connect with customers through sellers on the platform, using Amazon’s technology and logistics backbone to deliver fresh produce efficiently.
Explaining the momentum, Amazon India VP everyday essentials Harsh Goyal said, “Customers continue to enjoy Amazon Now, appreciating our delivery speed, value and selection, especially the quality of fresh produce sourced directly from farmers. Encouraged by this success, we have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fuelled by a network of more than 1,000 micro-fulfilment centres.”
He added that the platform is designed to offer unmatched convenience, with thousands of essentials delivered in minutes, over a million items available for same-day delivery, and millions more the next day through Amazon’s wider marketplace.
At the core of Amazon Now is a network of compact, tech-enabled micro-fulfilment centres strategically located close to customer neighbourhoods. These facilities use advanced inventory systems to optimise product placement based on hyperlocal demand, enabling faster and more efficient deliveries.
With scale, speed and supply chain integration coming together, Amazon’s latest push underscores its ambition to become a dominant player in India’s quick commerce space while reshaping how everyday essentials reach consumers.
