MAM
Cashify appoints Subodh Garg as its first chief financial officer
Mumbai: Homegrown re-commerce marketplace, Cashify has appointed Subodh Garg as its first chief financial officer. The appointment of the new CFO would be a step toward preparing for the company’s continued focus on sustainable growth, it said in a statement.
In his new role as CFO, Subodh will lead the company’s long-term profitable growth and strategy and ensure financial readiness. With Cashify working aggressively, the appointment of Subodh to the team will strengthen the growth story and further assist in expanding into new, untouched territories.
With more than two decades of experience in the financial sector, Subodh Garg joins Cashify as a veteran with strong business acumen. Prior to this, he held the position of CFO at Pickrr and other leadership positions with startups such as Bulbul and Healthkart. Before venturing into the world of startups, Subodh garnered a rich, diversified experience of 20 years in various industries such as insurance, BPO, service, and manufacturing.
Speaking about the appointment, Cashify co-founder & CEO Mandeep Manocha said, “We’re thrilled to welcome Subodh into the Cashify family. His proven expertise in leadership and commercial judgement is crucial for us at this juncture. The extensive experience and knowledge that he brings in after working with various industries will definitely help Cashify flourish sustainably in the current scenario.”
“I’m extremely delighted to be a part of the Cashify team. The current growth trajectory of Cashify is pretty exciting, and I’m looking forward to collaborating with the team and contributing towards strengthening Cashify as a sustainable and profitable business model, ” said Subodh Garg.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
