MAM
Cashfree appoints Ramkumar Venkatesan as SVP of engineering
Mumbai: Digital payments and banking technology company Cashfree has appointed Ramkumar Venkatesan as SVP of engineering, to fuel the next phase of tech-stack innovation and product evolution.
He will be responsible for scaling the engineering team to enable rapid innovation and customer delight, said the company in a statement.
Venkatesan has more than 24 years of experience in ad-tech, big data, e-commerce, and database technology in the US and Indian markets. In his most recent role, he worked with Jivox as CTO and VP of engineering, where he led the growth of the engineering team and the acquisition of new customers through product innovation.
Commenting on the appointment, Cashfree, CEO and co-founder, Akash Sinha said, “Ramkumar has extensive experience in conceptualising and implementing quality in engineering and tech processes and teams, which is essential for a fast-growing firm like Cashfree. Over the course of his career, he has led engineering operations for tech-driven companies in many industries. Ramkumar’s expertise and domain knowledge will be invaluable as we develop our products and solutions to cater to a global customer base.”
Venkatesan is passionate about scalability, sustainability and quality in technology and engineering teams and has a few patents in distributed systems.
Talking about his new role, he said, “India and Cashfree are at the forefront of innovation in the digital economy and payments. I am thrilled about my foray into the world of fintech with Cashfree, led by talented and ambitious individuals. Cashfree is one of the top fintechs in the country that has been enabling seamless, digital transactions through a customer-centric and innovative approach. I am looking forward to enhancing Cashfree’s product offerings, market share, and technology across the globe.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
