MAM
Cashfree appoints Ramkumar Venkatesan as SVP of engineering
Mumbai: Digital payments and banking technology company Cashfree has appointed Ramkumar Venkatesan as SVP of engineering, to fuel the next phase of tech-stack innovation and product evolution.
He will be responsible for scaling the engineering team to enable rapid innovation and customer delight, said the company in a statement.
Venkatesan has more than 24 years of experience in ad-tech, big data, e-commerce, and database technology in the US and Indian markets. In his most recent role, he worked with Jivox as CTO and VP of engineering, where he led the growth of the engineering team and the acquisition of new customers through product innovation.
Commenting on the appointment, Cashfree, CEO and co-founder, Akash Sinha said, “Ramkumar has extensive experience in conceptualising and implementing quality in engineering and tech processes and teams, which is essential for a fast-growing firm like Cashfree. Over the course of his career, he has led engineering operations for tech-driven companies in many industries. Ramkumar’s expertise and domain knowledge will be invaluable as we develop our products and solutions to cater to a global customer base.”
Venkatesan is passionate about scalability, sustainability and quality in technology and engineering teams and has a few patents in distributed systems.
Talking about his new role, he said, “India and Cashfree are at the forefront of innovation in the digital economy and payments. I am thrilled about my foray into the world of fintech with Cashfree, led by talented and ambitious individuals. Cashfree is one of the top fintechs in the country that has been enabling seamless, digital transactions through a customer-centric and innovative approach. I am looking forward to enhancing Cashfree’s product offerings, market share, and technology across the globe.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
