MAM
Cartoon Network US teams up with Threadless for design challenge
MUMBAI: US kids broadcaster Cartoon Network Enterprises (CNE) and Threadless, a design company, have unveiled plans for a first-ever Adventure Time design challenge.
a Up and running now, artists and fans of the animated series created by Pendleton Ward can log on to atrium.threadless.com/adventuretime to submit designs inspired by Finn, Jake, Lumpy Space Princess – heck, even the Ice King – and the rest of the cast of characters and designs featured in the Land of Ooo.
The theme of the programme around which artists are asked to create their designs is “adventuring.”
To participate in this month-long design challenge, artists submit their designs and have members of the Threadless community vote on them.
The top-rated and most impressive designs will be selected by CNE and Ward, and they will be offered as T-shirts sold exclusively at Threadless.com. A winning artist will also be selected and will receive a bunch of prizes, including a signed piece of original art from the show, $2,000 in cash and a $250 Threadless gift certificate.
Artists have until 4 July to submit their design and the winner will be announced on 25 July.
CNE VP US consumer products Pete Yoder said, “The Adventure Time fanbase has been incredibly active, loyal and passionate since the launch of the brand. This partnership with Threadless gives us a highly-creative and organic way to tap in to that rich fan community and give them the chance to design some exclusively-inspired merchandise.”
Threadless founder Jake Nickell said, “Threadless strives to give our global community of more than 100,000 artists new opportunities to design cool things for meaningful organisations and businesses. Through Threadless Atrium, CNE has the opportunity to discover how powerful and fun it is to work with their own communities to dream-up and create products through community-based design and voting. Adventure Time is a perfect fit with the passions and interests of our community and we‘re excited to offer this cool challenge to them.”
Adventure Time’s first season was watched by more than 37 million people, according to Nielsen Media Research. New fans have been watching new episodes from the second season.
From the mind of Ward, the show is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the Land of Ooo is filled with bizarre characters in need of unique assistance. Whether it‘s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn and Jake it‘s always Adventure Time.
Brands
HYBE India, Samsung India team up to launch nationwide talent auditions
Partnership aims to discover and support next generation of female performers
MUMBAI: HYBE India has partnered with Samsung India to roll out a nationwide talent audition programme aimed at discovering and nurturing the next generation of female performers in India.
The initiative combines HYBE’s global entertainment expertise with Samsung’s technology ecosystem, offering aspiring artists a platform to showcase their skills and build a pathway into the music and performance industry.
At the core of the collaboration is a multi-city audition drive, supported both online and on-ground. Specially designed Galaxy Audition Studios will be set up across 10 cities, including Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad, within Samsung’s retail spaces. These hubs are intended to give participants a hands-on environment to rehearse, record, and refine their performances.
HYBE India chief operating officer Dahae Lee said the partnership is rooted in a shared goal of supporting young women’s aspirations, adding that the company is committed to guiding talent “from the initial audition stages to the moment of their debut.”
Echoing the sentiment, Samsung India vice president, MX business Aditya Babbar said the initiative is about enabling young women to “be seen and heard on a global stage,” while creating meaningful opportunities through technology.
Participants will be able to use Samsung Galaxy devices to create and submit audition content, from recording vocals to shooting performance videos, making the process more accessible and integrated with everyday tools.
The programme is also being amplified through Samsung’s ‘Show them how it’s done #withGalaxy’ campaign, positioning the initiative as both a talent search and a broader cultural push around self-expression and creativity.
As India’s creator economy continues to expand, the partnership signals a growing convergence between entertainment and technology players. By combining infrastructure, reach, and storytelling, HYBE India and Samsung are betting on a new wave of performers ready to step into the spotlight.
