MAM
Cartoon Network and Bournvita offer trip to Kangaroo land
Cartoon Network has announced a brand promotion in association with Bournvita which claims to be the biggest brown milk food drink brand in the country. At stake is the opportunity to spend the summer in Australia.
An official release informs that contest forms for the offer are inside every Tom & Jerry or Dexter’s Laboratory branded shakers given complimentary with every 500-gram Bournvita pack. In addition to a five-day all expenses paid trip, the winner and his family will get the chance to meet toon stars at the Cartoon Network Cartoon Beach as well as visit the Warner Brothers Movie World and Sea World the release states.
200 kids stand to win other exciting prizes. A rider has been attached stating that this offer is valid only until stock lasts. TV commercials and in-store advertising extensively support the Bournvita promotion.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
