Ad Campaigns
CARS24 launches ‘A car for everyone’s budget’ campaign
NEW DELHI: Auto-tech company, CARS24, today, launched it’s latest campaign – ‘A car for everyone’s budget’ to offer affordable or budget-friendly pre-owned cars to its customers. Through this campaign, the company intends to address the growing demand of daily public transport commuters to own four-wheelers to continue social distancing norm and adjust in the ‘new normal’ world. The outdoor campaign is currently launched across Delhi – NCR and will soon be extended to other cities by August first week.
According to a recent survey by the company, there has been a potential impact of COVID2019 on the car purchase behaviour of daily commuters in India where people have shown a greater preference towards the other mode of transport than public transport. The survey also highlights that as a post lockdown effect, there has been an increase by 41 per cent in the intention of consumers to use private cars to commute and settle for pre-owned cars instead of brand-new cars to reduce pressure on their wallets. It further indicates that 48 per cent of CARS24’s customers prefer to own private cars.
CARS24 brand head Nida Naushad said, “Covid2019 has resulted in a more permanent shift in consumers’ attitude and shopping behaviour as well as how they commute. More people using public transport are finding it safer to own a private car but are still concerned about finding the right car in the budget. Hence, we decided to reach the customers where they are and target bus stops and metro stations. As a result, we witnessed an increase of 30 per cent on our website during the campaign period which is promising."
Follow Tellychakkar for the consumer facing news & entertainment
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
