Brands
Care packages from maa, signed by Himalaya
MUMBAI: From soft lullabies to messy mealtimes, every mum knows: parenting is part instinct, part endurance and a whole lot of heart. Now, Himalaya Babycare, India’s No.1 doctor-prescribed baby care brand, is honouring this quiet strength with its new digital campaign, ‘Maa Ka Bharosa’.
Rolling out across social media, the campaign comprises six digital video commercials (DVCs), each spotlighting a hero product from Gentle Baby Lotion to Baby Crème. But these aren’t your run-of-the-mill ads. Instead, they’re warm, slice-of-life vignettes that mirror what millions of mums do every day: massage, wash, soothe, repeat with unconditional trust.
“These moments may seem ordinary, but they’re sacred,” says Himalaya Wellness Company director of Babycare Chakravarthi N V. “Through this campaign, we’re not just showcasing our products, we’re paying tribute to mothers who choose love and care in every routine.”
And what are they choosing? Products packed with up to 99 per cent natural origin ingredients, pH 5.5 balance, and key Ayurvedic elements like olive oil, almond oil, and licorice. Each formulation is clinically tested, tear-free, and rooted in Kaumarabhritya the ancient Ayurvedic science of infant wellness.
Importantly, Himalaya Babycare isn’t just mum-approved; it’s also pediatrician-endorsed, with products trusted by healthcare professionals for newborn use from day one.
Whether it’s bath time or bedtime, the campaign reminds us that parenting isn’t powered by perfection, but by small, consistent rituals and the brands mums trust to carry them through.
Because in the end, the best baby care isn’t just gentle on skin. It’s also gentle on a mother’s heart.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
