Brands
CarDekho focuses on personal mobility in its new spot
NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.
As people have got accustomed to the new normal after the Covid2019 induced lockdown, there is a growing preference for personal mobility. An owner-driven car offers a more controlled environment and limited exposure to the outside world. The new campaigns reiterate this by showing how a vehicle keeps a frontline worker safe as he responds to the call of duty and at the same time provides peace of mind to his family members. CarDekho aims to partner in people’s journey towards personal mobility.
The campaign has been created by Leo Burnett India.
The film depicts a safe commute for all those who are leaving the safe haven of their homes for duty. It is a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family. The family soon realizes that while they cannot challenge the doctor’s invincible spirit; they can definitely help him stay safe by buying him a car that limits his exposure to public transport thereby underlining the message of safety and security. The new campaign will be released across digital and electronic media. This will be followed by a festive campaign, which will further showcase the brand offerings.
The film captures how the frontline worker, be it a doctor, police, or delivery support perform their duties in such trying times with their trusted two-wheelers partner. At BikeDekho, consumers can compare the prices, get expert reviews about the bikes and avail the best offers and discounts, thus making them the trusted personal mobility partner in their journey.
Furthering its aim to become the country’s trusted personal mobility partner, CarDekho has associated with Rahul Dravid, the legendary former Indian cricketer, and captain. Also known as The Wall, Rahul Dravid will testify the ease and simplicity of buying a new car through CarDekho. Consumers can compare cars, check expert reviews, and get best offers, suitable to their preferences. The teaser is live on Hotstar and the campaign is all set to be launched during the week of Diwali.
CarDekho CMO Gaurav Mehta said, “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken center stage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility.
Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful inning, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honored to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”
Read more news on Gaurav Mehta
Speaking about the campaign, Leo Burnett MD – India & chief creative officer, South Asia Rajdeepak Das said “With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. The good news is with the new behavior CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid on board as our brand ambassador further cements our relationship with the audiences.
We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
