Brands
CarDekho focuses on personal mobility in its new spot
NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.
As people have got accustomed to the new normal after the Covid2019 induced lockdown, there is a growing preference for personal mobility. An owner-driven car offers a more controlled environment and limited exposure to the outside world. The new campaigns reiterate this by showing how a vehicle keeps a frontline worker safe as he responds to the call of duty and at the same time provides peace of mind to his family members. CarDekho aims to partner in people’s journey towards personal mobility.
The campaign has been created by Leo Burnett India.
The film depicts a safe commute for all those who are leaving the safe haven of their homes for duty. It is a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family. The family soon realizes that while they cannot challenge the doctor’s invincible spirit; they can definitely help him stay safe by buying him a car that limits his exposure to public transport thereby underlining the message of safety and security. The new campaign will be released across digital and electronic media. This will be followed by a festive campaign, which will further showcase the brand offerings.
The film captures how the frontline worker, be it a doctor, police, or delivery support perform their duties in such trying times with their trusted two-wheelers partner. At BikeDekho, consumers can compare the prices, get expert reviews about the bikes and avail the best offers and discounts, thus making them the trusted personal mobility partner in their journey.
Furthering its aim to become the country’s trusted personal mobility partner, CarDekho has associated with Rahul Dravid, the legendary former Indian cricketer, and captain. Also known as The Wall, Rahul Dravid will testify the ease and simplicity of buying a new car through CarDekho. Consumers can compare cars, check expert reviews, and get best offers, suitable to their preferences. The teaser is live on Hotstar and the campaign is all set to be launched during the week of Diwali.
CarDekho CMO Gaurav Mehta said, “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken center stage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility.
Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful inning, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honored to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”
Read more news on Gaurav Mehta
Speaking about the campaign, Leo Burnett MD – India & chief creative officer, South Asia Rajdeepak Das said “With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. The good news is with the new behavior CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid on board as our brand ambassador further cements our relationship with the audiences.
We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
