Brands
CARATLANE PRESENTS SHAYA
Mumbai, September 25th, 2018- CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’.
Meet Shaya, CaratLane’s seriously badass sibling! The brand celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life, to the jewellery that she wears. Shaya’s collection of bold, statement making silver jewellery gives women plenty of differentiated design options to choose from, no matter the occasion.
On the thought behind the launch, Mithun Sacheti, Founder and MD, CaratLane said, “We started Shaya because we realized that there was a huge gap in the market. Although gold and silver jewellery co-exist side by side in the Indian woman’s wardrobe, most of them feel that when it comes to silver, the options are fairly generic or too expensive. It was a natural fit for us because CaratLane’s mission is to democratise jewellery, and design differentiation is core to our brand DNA’’.
Shaya launches with three key collections:
- Wild Flower collection – a celebration of unconventional women who carve their own niche! Every design is named a woman whose spirit it truly embodies – from the Frida K Earrings to the Meryl S Earrings.
- Shining Armour collection – a war cry for women to be their own knights in shining armour with bold designs reminiscent of ancient weapons, all named after Indian warrior queens and princesses.
- Rani Udaymati collection – inspired by a fiercely independent and resourceful queen who built a monument for her king. The designs reflect the intricate details of the monument that she built – Rani ki Vav.
Crafted in 925 sterling silver, the range starts from Rs. 600 and goes up to Rs. 11,000.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
