Brands
CaratLane launches a new collection of convertible jewellery with Switch
Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has expanded its portfolio with the introduction of convertible jewellery with Switch by CaratLane. Convertible jewellery is often referred to as clever jewellery as it includes pieces that can be adapted for different occasions or purposes. Extending the idea, CaratLane’s convertible jewellery collection is designed exclusively for the modern, ambitious woman; it includes versatile pieces that seamlessly transition from one look to another, embodying the spirit of her dynamic lifestyle. From office to dinner parties and gym to brunch, this collection of versatile pieces effortlessly adapts to various occasions, empowering women to express their style and grace throughout the day.
Crafted in exquisite 14k gold, Switch comprises 15 stunning designs in earrings and necklaces, offering a seamless blend of elegance and functionality. The versatility of each piece adds up to create an impeccable on-the-go collection for any occasion. With most pieces priced below Rs 50,000, this collection is a true testament to CaratLane’s commitment to delivering exceptional craftsmanship and style at affordable prices.
Talking about the collection, CaratLane head of design and merchandise Kinnari Shah said, “We recognised that our customers lead dynamic lives, juggling multiple roles throughout the day. The problem they faced was the need to change jewellery frequently for various occasions. That’s when we conceptualised Switch by CaratLane, a convertible jewellery line, as the perfect solution to their ever-changing needs. Making smart use of magnets, we have ensured that each piece can be worn in two ways, adapting effortlessly without compromising on the look or price. Now, our customers can enjoy the convenience of stunning, versatile designs that switch from this to that, celebrating the hustler in you!”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
