MAM
Carat ventures down south, opens office in Bangalore
MUMBAI: Continuing with its growth and expansion plans, Carat Media Services has launched its South operations with its regional office in Bangalore.
Joydeep Raha has been roped in to head the division.
Carat MD Kartik Iyer said, “We will work to delivering our unique integrated communications planning solutions to clients based in the region. We have over the past few years been working on consolidating our North and West operations and are now ready to present our suite of cutting edge solutions to clients from this crucial region.”
Iyer also confirmed that Raha will head the South outfit. “We couldn’t have found a better person than Joydeep who knows the region so well. He has over the past few years proven his ability in not only managing businesses but also continuously acquiring businesses,” he said.
Being in the south is very important to Carat as quite a few of its major clients including The Muthoot Group, Air Asia and Philips have interests in the region which require a very localised level of servicing.
“This development is in line with our focus to deliver micro market solutions to the best of our abilities to our clients and nothing could be better than having feet on the ground,” said Iyer.
Raha is a mechanical engineer and graduate from MICA. He has in the past worked with Bates, Enterprise Nexus and was with Lintas for the last eight years. During this period, he handled brands like Raymond. ABN AMRO 3M, Britannia, Jockey, BPL, Sanyo, Citizen Watches, Manappuram Finance ,Manappuram Jewellery, Metro Cash & Carry, Wockhardt and Infosys.
Raha said “I have had the opportunity to be exposed to some of Carat’s which have been very impressive to say the least. These tools and processes will definitely make a huge impact in the market and will all add up to delivering huge efficiencies to clients here. What is truly impressive is their Integrated solution capabilities they have developed so quickly in the market with each division being domain experts in their respective fields. I am very excited about taking these capabilities to the market in South and am certain that these capabilities combined with Carat’s global learnings and best practices can be harnessed most effectively towards providing highly effective communication solution to the clients here.”
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
