AD Agencies
Carat is the new AoR of British Airways
MUMBAI: As part of a global pitch, British Airways, has chosen Carat for its media agency alignment.
British Airways marketing lead in India and S Asia Priti Khurana asserted that the brand is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job. “British Airways is the preferred carrier for a large part of the discerning traveler audience from India and we are keen to take the appeal much further. To this end, British Airways has already made sizeable investments on the technology and infrastructure front and now we’d want the message to be driven home, with maximum impact”.
A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans.
Carat Media executive VP Vidhu Sagar added, “British Airways is a prestigious brand and has always been the preferred choice of the discerning traveler. However with the recent expansion of the franchise to include more mainstream audiences, our media approach is now going to be similarly aligned to connect the brand message with the chosen prospects most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation, as appropriate.”
Carat India MD Kartik Iyer said “We are absolutely delighted that British Airways has chosen Carat to partner them in this growth phase of their business. British Airways had always led the market in creating iconic brand communication campaigns and we look forward to partnering them in their endeavor to engage with the vast traveling population of India.”
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
