MAM
Carat India appoints Dipika Bhasin as executive vice president
MUMBAI: Dentsu International’s media agency Carat India has brought on Dipika Bhasin as executive vice president. In her new role, Dipika will lead the agency’s north and east offices, drive growth in these regions, and focus on developing and managing Carat's senior client relationship. She will report into Carat India CEO Anita Kotwani.
Armed with more than 20 years’ experience, Bhasin has expertise in working with diverse teams, functions, industries, and has worked on challenging business leadership roles to drive business growth. In her previous stint with PHD Worldwide, she held the position of senior vice president and was responsible for media management. She pivoted the digital media operations and their effectiveness for marketers in the media mix.
Bhasin has handled top brands like LG, Vivo, Royal Enfield, HP, SC Johnson, Perfetti, Maruti, Snapdeal, SAP, Adidas, Nissan and also various non-profit organisations. Additionally, she has also worked with Aircel and on brands that include consumer durables, FMCG, e-commerce and auto.
CEO Anita Kotwani said, “As we strengthen and reshape the Carat offering for the Indian market, we needed a leader who is well networked, connected and understands the nuances of the Northern markets. Dipika, with her expansive and stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”
Bhasin added, “I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with dentsu international.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
