MAM
Carat bags Reliance backed Extramarks’ media biz
MUMBAI: Carat Media has been appointed the media AoR for new age digital learning solution company Extramarks Education. The brand plans to make sizeable investments on the media front with a high profile media campaign conceptualised by McCann Erickson.
Infotel Broadband Services Ltd. (Infotel), a subsidiary of Reliance Industries Ltd. (RIL), has acquired a 38.5 per cent stake in Extramarks Education through its affiliate Reliance Strategic Investments.
Promoted by Atul Kulshrestha, Extramarks was launched two years back commercially. It helps in making regular classes more tech savvy to make the teaching process interactive and more interesting.
Extramarks CEO Rohit Jain said, “Extramarks is setting revolutionary standards in education whereby we aim to enhance the regular classroom experience and take a quantum leap forward – in the process, raising the quality of delivery for both students and teachers alike.”
Carat Media EVP Vidhu Sagar said, “We at Carat are extremely proud to have been chosen by Extramarks as their media partner. We shall be partnering Extramarks in the media management exercise holistically – thus we’ll manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms – including television, print, digital, OOH as well as activation.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
