Carat bags Reliance backed Extramarks’ media biz

MUMBAI: Carat Media has been appointed the media AoR for new age digital learning solution company Extramarks Education. The brand plans to make sizeable investments on the media front with a high profile media campaign conceptualised by McCann Erickson.

Infotel Broadband Services Ltd. (Infotel), a subsidiary of Reliance Industries Ltd. (RIL), has acquired a 38.5 per cent stake in Extramarks Education through its affiliate Reliance Strategic Investments.

Promoted by Atul Kulshrestha, Extramarks was launched two years back commercially. It helps in making regular classes more tech savvy to make the teaching process interactive and more interesting.

Extramarks CEO Rohit Jain said, “Extramarks is setting revolutionary standards in education whereby we aim to enhance the regular classroom experience and take a quantum leap forward – in the process, raising the quality of delivery for both students and teachers alike.”

Carat Media EVP Vidhu Sagar said, “We at Carat are extremely proud to have been chosen by Extramarks as their media partner. We shall be partnering Extramarks in the media management exercise holistically – thus we’ll manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms – including television, print, digital, OOH as well as activation.”