MAM
Carat acquires majority stake in Chilean media agency Triangulo Publicitario
MUMBAI: Aegis Group plc announced that it has acquired a majority stake in its affiliate Triangulo Publicitario in Santiago, Chile.
Triangulo and Aegis have been partners in Chile since 2007 serving Carat’s global clients in the region. The current leadership that includes CEO Ivan Pozarski will continue to lead the agency.
Aegis has an option to acquire the remaining stake in Triangulo Publicitario within the next five years.
Aegis LATAM CEO and president Claudia Colaferro said, “Chile is one of the fastest growing economies in Latin America and we are therefore delighted to be acquiring a majority stake in our long-term partner there. Triangulo has been vital to the positioning of Aegis’s global clients in Chile and the acquisition of Triangulo will allow Aegis to build the Carat brand further in Chile, as well as provide our clients there with a wider service offering.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
