Ad Campaigns
Capri Loans collaborates with Picasso Cinematics along with cricketers in a new TVC
Mumbai: Picasso Cinematics, a Mumbai-based production company, has struck gold with their TVC starring cricketers Hardik Pandya, Shubman Gill, and Kane Williamson for Capri Loans. The TVC showcases the talents of the three cricketers and highlights the company’s services in a captivating and unforgettable way.
Produced and directed by the talented duo of actor-turned-producer Nakul Roshan Sahdev (known for Gully Boy and Pagglait) and award-winning filmmaker Kabeer Khurana, the TVC is a blend of creative storytelling, production, and performances from the cast.
“We were pleased with the execution of the project. The team at Picasso is creative, patient and highly efficient,” said Salt Brand Solutions agency head Mahesh Chauhan.
“We’re excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans’ services while showcasing the skills of these amazing cricketers,” said Picasso Cinematics co-founder Kabeer Khurana. “Our team worked tirelessly to create a visually stunning advertisement that we’re sure will resonate with audiences,” added Sahdev.
Picasso Cinematics continues to push the boundaries of creativity and innovation in the advertising and marketing industry. Their latest TVC for Capri Loans is a testament to their talent and expertise, and it’s sure to be a huge success. Don’t miss your chance to see the magic of Picasso Cinematics and the skills of Pandya, Gill, and Williamson in this unforgettable TVC for Capri Loans.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
