MAM
Capgemini ropes in AI powerhouse Shashi Prabha Singh as VP of data and AI
MUMBAI: Capgemini is making a serious statement in the AI world, and they’ve just hired the right person to back it up. Shashi Prabha Singh, a digital transformation maestro, has stepped into the role of vice president – data and AI. Effective March 2025, Singh will be the mastermind behind driving AI-powered growth and cutting-edge data strategies for the global tech consultancy.
If there’s anyone who knows their way around AI, data, and digital transformation, it’s Singh. She has built an enviable career, seamlessly navigating the worlds of machine learning, AI, and digital strategy like a chess grandmaster plotting her next move. With leadership stints at Tietoevry, WNS, and Tata Consultancy Services, she has spearheaded large-scale transformations, managed P&L for businesses exceeding 500+ professionals, and incubated AI Centres of Excellence from scratch.
In her latest gig at Capgemini, Singh is all set to supercharge AI and data-driven innovation, ensuring that businesses don’t just collect data but actually know what to do with it. She aims to leverage AI and GenAI to create groundbreaking digital solutions, making businesses smarter, faster, and more efficient.
Beyond her corporate prowess, Singh is an influential mentor at Nasscom GenAI Foundry, where she nurtures emerging AI startups, turning their ambitious ideas into industry-changing realities. Whether it’s guiding AI-driven business strategies or launching next-gen digital products, she brings an unparalleled blend of leadership and innovation.
With the digital revolution accelerating, Singh’s appointment signals that Capgemini is not just riding the AI wave, they’re determined to lead it.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
