MAM
Canon to spend Rs 400 million on marketing this festive season
MUMBAI: Canon India, a digital imaging company, will spend Rs 400 million on marketing during this festive season, 34 per cent more than a year earlier.
Canon India‘s camera division marketing spends comprise almost 72 per cent of Canon India‘s overall marketing budget of Rs 1.42 billion for 2012. This year, the camera division also has increased its marketing budget from Rs 760 million in 2011 to Rs 1.02 billion in 2012, which is also an increase of over 34 per cent.
Canon has registered a 32 per cent growth in the first six months of 2012 driven by a strong 60 per cent growth in its camera business. The growth drivers were “aggressive” marketing, new product launches, “attractive” pricing, retail expansion and portfolio expansion. Canon has also entered into the cinematography domain with the launch of its Cinema EOS C300 camera.
The company has rolled out a new marketing campaign for Onam, featuring its brand ambassador Anushka Sharma. The Onam campaign is an extension of Canon‘s ‘What Makes Us Click‘ campaign. The company is also pushing its in-shop and retail visibility by placing Ground Standing Boards (GSBs) and point of sale material at all Canon retail outlets in the region.
Canon India SVP Alok Bharadwaj said, “We are reconfiguring our photography business in India with youth-centric propositions using a three-pronged strategy of celebrity endorsement, imaging brand stores expansion and strong product lineup.”
To kick-start its festival sales plan, Cannon has announced price reduction for 11 camera models. We are also expanding imaging brand stores to 100 by end this year. All this will help us to reach revenues of Rs 21 billion in 2012 with a market share of 25 per cent in cameras and 45 per cent in DSLR.
Last year, Cannon held the No. 1 position in the DSLR cameras category and were among the top two digital cameras brands in Kerala during Onam and it aims to replicate that performance or go a step further. “We would like to announce signing of three new brand stores in Kerala to be opened before Christmas this year.”
Canon India assistant director and head of ICP division Seiji Hamanishi added, “Canon has a substantial market share in Kerala and plans to further its leadership during the current festive season. To consolidate this lead, Canon has recently launched a new range of 21 camera models and nine new lenses.”
The models where Canon slashed the prices are – 5 models of Canon PowerShot Series – A1200, A2300, A2400, A3400 and A4000; 4 models of Canon IXUS series – IXUS 125, IXUS 240, IXUS 500 and IXUS 510; 2 models of Canon PowerShot SX series – SX 240 and SX 260. As part of the Onam festive offer, Canon is also offering a 4GB SD card and a carry case to each customer on the purchase of a digital camera.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
