Ad Campaigns
Canon India launches pan-India campaign for its new camera
NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’
The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.
This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.
To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.
Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”
The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.
The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.
The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
