Ad Campaigns
Canon India launches EOS R series marvel ‘EOS R6 Mark II’
Mumbai: Canon India has launched its latest marvel in the EOS R line-up, ‘EOS R6 Mark II’. To announce the launch of this new product, Canon India presents a new digital film titled Make It Dramagic.
The film beautifully weaves together the soul of photography and filmmaking, which is that of capturing raw emotions and depicting the story in every moment. The central concept of the digital film depicts how a creative professional recognises the drama and how the right camera ignites the visual magic to create an ideal capture. It is a celebration of creativity across genres and the creator’s magical vision that comes alive with a camera that is best suited for diverse needs.
Rolled out across Canon India’s social media handles, the film takes one through many visually appealing scenarios, from a dramatic slow motion of the horse jumping on land to a pre-wedding shoot of a couple underwater to capturing the mesmerising aerial dancer in the air that demonstrates the superiority of the ‘EOS R6 Mark II’ in stills and movies.
It also sheds light on the game-changing features of the camera, including a resolution of 24.2 megapixels, 4K 60p, and full HD 180p. As the film progresses from one visual to the next, the “EOS R6 Mark II” promises ‘100 per cent Dramagic’ with 6K RAW movie external recording with an electronic shutter at 40 fps, HDR model for moving objects, and normal ISO 102400 + IS for both indoor-outdoor and day-night shoots.
On the launch of the film, Canon India senior director of consumer system products and imaging communication business C. Sukumaran said, “At Canon, we believe in creating imaging solutions that push creative boundaries for photographers and filmmakers to capture the extraordinary. The digital film celebrates the spirit of Dramagic that can be brought to reality with our latest marvel, the ‘EOS R6 Mark II.’ The futuristic build and advanced features of the ‘EOS R6 Mark II’ with respect to image quality and post-production speed, make it an effortless fit across genres. We are of the utmost belief that India will be in as much awe of this new marvel and what it can do as we at Canon are.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
