MAM
Canon India brings two power lenses into focus with new Cinema EOS Ambassadors onboard
MUMBAI: In a move that blends art with optics, Canon India has rolled out the red carpet for two of the country’s most accomplished visual storytellers. The brand announced on 23 June 2025 the onboarding of Kiran Deohans and Sudhir Koushik as its newest Canon Cinema EOS Ambassadors, adding weight to its commitment to championing cinematic brilliance across India.
With careers that span decades and formats, both Deohans and Koushik bring unmatched industry experience to Canon’s expanding creator community. Known for his iconic work in mainstream cinema, Deohan’s lens has shaped classics such as Qayamat Se Qayamat Tak, Jodhaa Akbar, and Kabhi Khushi Kabhie Gham. His portfolio also boasts over 1,500 commercials and a membership in the Indian Society of Cinematographers. Koushik, meanwhile, has been the man behind the camera for India’s biggest unscripted entertainment hits, from Kaun Banega Crorepati to The Great Indian Kapil Show and MTV Hustle.
“At Canon, we see cinematography not just as a technical pursuit, but as a cultural force. The stories being told today whether through a feature film, a reality show, or a digital series are shaping how we view the world. Our aim is to support and empower storytellers who are redefining these narratives. Kiran Deohans and Sudhir Koushik bring immense experience and creative integrity to the table, and we are thrilled to have them as ambassadors of Canon’s larger vision for visual storytelling in India”, said Canon India Imaging Communication Business Centre assistant director Vishesh Magoo.
“Cinema is not just about capturing visuals; it’s about shaping culture, evoking emotion, and preserving memory. Canon has always understood that storytelling is as much a craft as it is a responsibility. I’m excited to be part of a brand that empowers creators not just with cutting-edge tools, but with a deep commitment to shaping the future of Indian cinema”, said Deohans.
“What sets Canon apart is not just its products, but its purpose. The brand truly believes in elevating the art of cinematography not just through innovation, but by creating a platform for collaboration and creativity. As someone who has seen this industry evolve from analog to digital, it’s heartening to partner with a brand that evolves with us, not just for us”, added Koushik.
Through its Cinema EOS Ambassador Program, Canon has created a talent-powered platform that brings together filmmakers, cinematographers, and content creators under a shared mission of visual mastery. Ambassadors serve as product consultants, mentors, and evangelists, offering insights and support across genres, languages, and screens big and small.
With Deohans and Koushik stepping into ambassadorial roles, Canon is banking on creative synergy to not only advance its cinema product line but also help foster a more collaborative, craft-driven industry narrative.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
