Brands
Canon earmarks Rs 18 crore for advertising
MUMBAI: Targeting school going kids in the age-group of nine to 19 years with a new campaign, ‘Super Student’, Canon plans to take student creativity to the next level.
In a bid to reposition itself, it has launched an aggressive marketing drive for its Pixma range of inkjet printers. The company’s new campaign focuses on the ink efficient Canon Pixma Inkjet printers, which inspire students to think out of the box and helps bring out the best in them, always.
Canon executive vice president Alok Bharadwaj said, “We want to connect with school going kids who have high desire to accomplish high merit and recognitions. Engaging with them on technology is a great conversation which can help us become most desirable brand on their mind radar. These techie students of today are comfortable using smart devices including cloud and wi-fi printing. The new Pixma Ink efficient range is designed to combine creative printing with incredible cost-per-print savings. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. We want to show the students that realising their true creative potential is now possible and that too in a fun way!”
“We plan to capture 25 per cent market share in the printer category by end of 2014 and become the market leader by 2016. Our printers are currently sold at 1000 retail outlets and we aim to double it by end of 2016. With 300 million students in India, building our brand in their mind is a big business of tomorrow for us,” added Bharadwaj.
Canon plans to invest Rs 18 crore in advertising and promotions, this year, for its range of printers. The Super Student TVC will be on air from 22 August 2014 on kids, news and entertainment channels.
Canon India CSP group head Gautam Paul emphasised about the Canon technology. “The heart of any printer is the ability to print high quality documents and photos, and Canon Pixma printers excel in this fundamental area. FINE (Full-photolithography Inkjet Nozzle Engineering) technology achieves high-quality and high-speed printing. User experience is further enhanced with exclusive access to Creative Park Premium website which includes printable 3D paper craft, greeting cards, scrapbook and works by famous artists. This fun resource helps students create fun projects and enhances their creativity.”
Brands
Cars24 co-founder Gajendra Jangid steps down amid leadership churn
Exits of CEO Himanshu Ratnoo and Ankit Bhalla add to top-level reshuffle
NEW DELHI: Cars24 has seen further top-level changes with co-founder Gajendra Jangid stepping down, adding to a series of senior exits at the company in recent months.
According to media reports, Jangid conveyed his decision in an internal communication to employees, stating that he had been considering the move for some time. He noted that there comes a stage when a company no longer relies on its founders to keep progressing, adding that it felt like the right moment to step back.
His exit follows a period of notable leadership churn at the Gurugram-based company. Recently, Himanshu Ratnoo stepped down as chief executive officer, while Ankit Bhalla also exited the organisation, signalling movement across key roles.
Responding to the development, Vikram Chopra acknowledged Jangid’s contribution, crediting him for shaping the brand, driving its marketing direction, and supporting the development of key teams and platforms within the ecosystem.
With multiple senior departures in quick succession, the company appears to be entering a phase of internal restructuring as it continues to scale its used car business in a competitive market.
