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Cannes Lions Day 1: Dentsu Webchutney, VMLY&R shine with Grand Prix each
MUMBAI: The Indian contingent opened its innings grandly on day one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which includes two Grand Prix, three Silvers and two Bronzes. It also clinched 20 shortlists across five more categories, taking the total shortlists to 37.
The first Grand Prix was won in the Radio & Audio Lions by Dentsu Creative for the ‘The Unfiltered History Tour’ campaign for Vice Media. The campaign was the only shortlist from India and the category, and had got seven nominations. The Grand Prix came under the branded content and podcasts subcategory.
The campaign also won a silver in the media & entertainment subcategory and two bronze lions in the audio-led creativity and cultural insight subcategories, respectively.
The second Grand Prix was bagged by VMLY&R in the Health & Wellness Lions (OTC Products/Devices) for ‘The Killer Pack’ – an innovative 100 percent biodegradeble packaging for the mosquito repellent, which was lined with 5 percent active probiotic bacillus thuringiensis to kill mosquito larvae when disposed of in garbage dumps, dustbins and stagnant water – for Maxx Flash.
The agency also won one Silver Health & Wellness Lion for ‘Adeli’, a unique campaign by Unipads that put menstruating women, colloquially known as adelis in certain parts of the country, into kitchens. The win came in the Brand-led Education & Awareness subcategory.
Reacting to the win, VMLY&R global chief creative officer Debbi Vandeven said, “I am grateful that we get to work with brands impacting the world positively and clients who are passionate about building purpose-driven businesses. And I am very proud that work from around the world is getting the recognition it deserves.”
Dentsu Creative CEO India Amit Wadhwa said, “This is a humongous win. A Grand Prix, 1 Silver and 2 Bronze on Day 1 itself indeed make for a perfect fairytale. The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”
Dentsu Creative group chief creative officer india Ajay Gahlaut added, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of Cannes Lions. Meanwhile we’re enjoying the feeling!”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
