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Cannes Lions: Amazon boss Andy Jassy to receive media person of the year award this evening
CANNES: Amazon president & CEO Andy Jassy – who was announced as the recipient of the prestigious 2025 Media Person of the Year Award on 16 June – will take to the stage at the Debussy Theatre today in the Palais des Festivals in Cannes, for a fireside chat, before being presented with the accolade during the awards show later this evening.
The 2025 media person of the year award recognises an individual who has made a significant impact on the creative communications industry and who stands as an influential figure within the global media landscape.
The media person of the year award is given to those who not only excel within the media industry but also drive innovation, creativity and a forward-thinking vision that shapes the future of media. Andy Jassy’s leadership at Amazon has been instrumental in transforming the company into one of the most influential and innovative media platforms in the world.
Lions chair Philip Thomas at the time of making the announcement had said: “Historically, each year, Cannes Lions has honoured outstanding leaders who have reshaped the media industry. This year, we are proud to recognise Andy Jassy and the entire Amazon organisation. Not only is Amazon the largest media platform globally, but it has also set new standards for scale, creativity, and influence, effectively creating a new model for media. Andy’s visionary leadership continues to push the boundaries of what is possible in media, and we are excited to honour him for his extraordinary contributions.”
Past recipients include notable figures such as Salar Kamangar of YouTube, Jack Dorsey of Twitter, Eric Schmidt of Google, Mark Zuckerberg of Meta, and Steve Ballmer of Microsoft.
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
