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Cannes Lions: 31 Indian entries shortlisted in Press category
MUMBAI: 31 entries from India have made it to the final shortlist in the Cannes Lions 2012 for the Press Category.
DDB Mudra Group has got maximum with 10 shortlisted entries, followed by Leo Burnett (eight entries), Ogilvy & Mather Mumbai (six), BBDO India (four), Publicis Communications (two) and BBH India Mumbai (one).
DDB Mudra Group Mumbai has two shortlisted entries for Geebees Beverages’ Coffee Gold for Great Fire of London and New York Blackout campaign in Non-Alcoholic Drinks sub-category, and three for Armenian Internet Shutdown, New York Blackout and Great Fire of London campaign for the same client in Art Direction sub-category. It also has two entries for Volkswagen’s VW Touareg for Tree and Deer campaign in Cars sub-category, while three entries are for Stedfast’s Shredders for Roswell, JFK, Elvis campaigns in Business Equipment and Services category.
Leo Burnett has eight shortlisted entries for Bajaj Electricals’ exhaust fans in three sub-categories – Photography, Art Direction, Home Appliances and Furnishings for its Fish, Socks, Eggs and Cigarette campaign.
O&M Mumbai has three shortlisted entries for Perfetti Van Melle India’s Mentos Sour Marbels for Nails, Barbed Wire and Electric Shock campaign in Sweet Foods and Snacks sub-category and three for Mattel Toys’ Hotwheels for Drawers, Sofas and Refrigerator campaign Entertainment and Leisure sub-category.
BBDO India Mumbai has two shortlisted entries for White Collar Hippies’ Corporate Campaign for AK-47 and Nuclear Reactor campaign in the Travel, Transport and Tourism sub-category and two for DHL’s Express for Box Triangle and Box Cuboid campaign in Business Equipment and Services sub-category.
Publicis Communications has two shortlisted entries for Bookstalk Audiobooks’ Audiobooks for William Shakespeare and Arthur Conan Doyle campaign in the Retail Stores sub-category.
BBH India Mumbai has one shortlisted entry for Hindustan Unilever’s Vaseline Petroleum Jelly for Vaseline Bat campaign in Cosmetics and Beauty sub-category.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
