Ad Campaigns
Cannes Lions 2023: India bags 7 shortlists on Day 3
Mumbai: India has bagged seven shortlists on the third day of Cannes Lions 2023; these come in the Sustainable Development Goal Lions category. This takes the country’s total shortlist tally up to 77.
The shortlists include:
- Leo Burnett (two shortlists) – The Biochar Project for Lay’s
- Leo Burnett/Cropin (two shortlists) – Lay’s Smart Farm for Lay’s
- VMLY&R/VMLY&R Commerce (one shortlist) – Suvidha Centre for Unilever
- FCB Interface/FCB Brasil, Sao Paulo (one shortlist) – TR for Teacher for Navneet
- Dentsu Creative (one shortlist) – The Everything Book for Vedantu
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
