Brands
Cannes Lions 2016: Rediffusion Y&R and PHD India grab metals for Media Lions
MUMBAI: Out of six shortlisted entries from India, Rediffusion Y&R Mumbai bagged a Silver Lion and PHD India Mumbai won a Bronze Lion.
Rediffusion Y&R won the Silver Lion for Tata Motors’ ‘Dipper Condoms’ campaign under the Public Health & Safety sub-category. The innovative campaign was to create awareness of use of condoms and prevention of AIDS among truck drivers. Using the colloquial nuances popular amongst the truck drivers, the agency helped the brand create the campaign.
In India, most trucks have the phrase ‘Use Dipper At Night’ written behind urging fellow drivers to use “Dip headlights at night.” Taking a queue from it, Rediffusion Y&R created a condom brand and named it ‘DIPPER’. It was then packaged inspired truck art that the truck drivers would immediately relate to.
This is the second award the campaign has grabbed this year at Cannes Lions. Earlier Rediffusion Y&R India had picked up a single Bronze for its entry ‘Dipper Condoms’ in the Health & Wellness Lions category.
“The campaign is a result of over two years of hard work on the program for Tata Motors. Given that it is different from putting up a TVC, the success of the program brings us joy and validates the work that went into shaping it. The awards are an icing on that cake,” informed a delighted Rediffusion Y&R India president Dhunji S Wadia.
Apart from this, Hindustan Unilever’s campaign for Active Wheel Detergent – ‘Lo Kar Lo Baat’ – also grabbed a Bronze in the media category created by PHD India (Mumbai) for its use of mobile.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
