MAM
Cannes 2011: Indians begin winning, wait for gold
MUMBAI: India begins it winning account in Cannes, but is yet to reap a gold metal. Among the first bag of winners in three categories at the Cannes Lions Festival 2011, BBDO has won two silver, followed by Mudra Communications with 1 silver and two bronze.
Celebrating the 58th International festival of Creativity, BBDO bagged two silver metals in the PR Lions category for its Shave Sutra campaign. The two minute long viral video was a spoof of Kama Sutra — created for Procter & Gamble’s men skincare brand, Gillette. The video’s relativity with the ancient Indian art, with a punch of aesthetic wit, has done the trick.
Mudra Communications’ Silent National Anthem won silver in the PR category and picked two bronze in the Promo & Activation group. The Indian national anthem was shot in sign language and enacted by children with hearing/speech impairment.
Interestingly, both the campaigns had very strong Indian culture influence.
No awards were won by the six finalists in the Direct Lions category.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
