Cannes 2011: Cyber jinx continues

MUMBAI: The Cyber jinx has followed Indian agencies into the new decade.

Barring the first year, when Lions were given out for online advertising and promotions, Indian agencies have been making it to the shortlists. However, in 2010 and again this year, none has made it to the list.

Moreover, having won just once in the category (in 2008 Leo Burnett bagged bronze for Luxor Writing Instruments), the winning rate also hasn’t been very exciting.

Complete exclusion for two back-to-back years, perhaps, demonstrates advertising fraternity’s eagerness to concentrate more on traditional mediums, and using online only as a secondary medium.