MAM
Candid Marketing rechristens trade & retail marketing div
MUMBAI: Candid Marketing, a strategic brand activation agency, is looking at scaling up its to operations pan India and has rechristened its trade marketing business to UBIQ Trade Marketing as part of its expansion strategy.
Formerly known as Integrated Trade Marketing, the division will also adorn a refreshed identity and logo.
The division was earlier jointly owned by Candid Marketing and IMSG. The change in identity of ITM was put into process following the management buyout of Candid Marketing from IMSG earlier this year.
With the renaming of the division, the company aims at positioning UBIQ Trade Marketing as “a leading trade marketing agency, helping clients achieve availability and visibility everyday, everywhere.”
While Riyaz Sayed has been roped into the division as AVP west and south India, Pradeep Thakur is AVP north and east India.
Says Candid Marketing founder and MD Atul S Nath, “We have had a vision of creating a specialised division that caters to the needs of marketers employing trade marketing. With UBIQ we will ensure that our clients continue to receive services that set future benchmarks for the industry.”
He further stated, “With this new identity, we wish to build the brand across its networks of presence, clients and the trade marketing fraternity, for the services it offers. While we had a strong presence in the north and west zones, we are now looking to scale up operations pan India, including increasing our team size by 100 per cent over the next one year.”
The services provided by UBIQ include channel sales, feet-on-street, channel incentivisation and loyalty programmes, mystery shoppers programmes, in-shop promoter programmes, merchandising programmes (soft and hard), POS/POP production (Soft & Hard), shop-in-shop (designing and implementation), brand shops (designing and implementation), and retail and trade audits.
The business has already been servicing and supporting clients like Samsung, Toshiba, Videocon, Diageo, Pepsi, Cadbury, Max New York Life and LG.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
