MAM
Candid Marketing appoints Roshan Nair as associate creative director
MUMBAI:Brand activation agency Candid Marketing has appointed Roshan Nair as associate creative director.
Nair will report to Candid Marketing VP content and planning Amrita Kumar. He will be responsible to conceive and improvise the creative spheres of activations. Averred Kumar, “Creative being a crucial part of any successful campaign, it becomes all the more important in regards to activations as we try to reach people in less obvious and more unique methods. With Nair joining Candid, we can be assured that we shall begin setting higher benchmarks in activations going forward.” Said Nair, “In a crowded market, it makes more sense to out-think the competition than waste resources trying to out-perform them. Candid has been regularly creating campaigns which redefine innovations in the activations space. My brief here in one simple word – Elevate.” Prior to joining Candid, Nair was Dentsu Communications Delhi creative group head and worked on brands including Aircel, Yamaha, Panasonic, Incredible India, DLF and NACO.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
