MAM
Candid Marketing adorns new brand identity
MUMBAI: Brand activation agency Candid Marketing has adorned a new logo and brand identity to reinvent its corporate image.
In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.
The new logo of the brand has a formation of ‘dot-holes‘ or circles designed organically to form a square into the new identity signifying the flow of creativity and innovation through the delivery of logic and execution excellence. The dot-holes in the company‘s new logo also signify the new dimension to Candid – helping its clients activate their consumers across all media and not just BTL.
Said Candid Marketing co-founder and MD Atul S Nath, “The business of brand activation in India is coming of age, and brand activators are making their presence felt as partners for clients‘ brands.”
“Our image and branding makeover reflects the growth that the overall business segment and specifically Candid Marketing is going through. We constantly adapt and evolve with the business environment and our client needs. And so our brand and logo will be used in a way that is kinetic and adaptive across collateral from our website to visiting cards and stationery, from signage to email signatures,” Nath adds.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
