MAM
Candere introduces Double Gold Rate Protection Plan to safeguard their customers from gold rate hikes
MUMBAI: In a bid to help their customers combat unwanted gold rate fluctuations, Candere by Kalyan Jewellers, one of India’s leading online fine jewellery stores, has introduced Double Gold Rate Protection Plan. Under this plan, customers can book their jewellery at the current market price of gold simply by paying 10% advance, and safeguard the jewellery booked from any future rate hikes. The brand has undertaken this initiative to facilitate online jewellery shopping as the wedding and festive season begins.
With the gold market plagued by uncertainities owing to factors like the trade war between China and the USA, and increase in import duty, the prices have witnessed a dramatic upsurge of late. As the festive season is underway amidst this scenario, Candere attempts to rid its customers of all apprehensions regarding rate fluctuations, enabling them to go ahead and purchase jewellery freely. While one may wonder that this plan might lead to a loss in case of a price drop, the brand ensures application of the revised lower rate on the jewellery upon pre-closing of the EMI. Therefore, the most beneficial factor of signing up with this plan is getting the jewellery at the minimum-most gold rate during the tenure.
Further, one of the biggest and most differentiating value propositions of this scheme lies in its flexible payment terms. Candere has facilitated customers with the flexibility to pay as per their convenience on any day of the month by way of three options: EMI Amount, Other Amount, and Balance Amount. As part of EMI Amount, the installment plans range between 2-6 months and 2-9 months for gold and diamond jewellery respectively. Other Amount provides customers with the option to pay whatever amount they are comfortable paying then, and Balance Amount allows them to pay the remaining payment at one go. The jewellery will get delivered within 14-18 days post the payment of last installment.
Essentially, through Double Gold Rate Protection Plan and its unique value propositions, Candere guarantees a stress-free jewellery shopping experience for all its customers which have become imperative in these times of unpredictability in the gold market.
Sharing an insight behind the introduction of this plan, Rupesh Jain, Founder and CEO, Candere remarked, “With the festive season round the corner, there is no better a time to celebrate happiness and togetherness than now. However, unwelcomed gold rate hikes tend to dampen the festive mood for many. We, at Candere, strive to uplift our customers’ spirits and help them celebrate without worrying about burning holes in their pockets. By introducing the Double Gold Rate Protection Plan, we want to assure our customers that they can shop fine jewellery at the minimum gold rate even after placing their order. Further, we have come up with highly flexible payment terms under this plan while charging no processing or interest fee, or unnecessary documentation. Through such offerings, we envision to make this plan as convenient as possible for our customers so as to let them enjoy the festive season without any jewellery-related anxieties.”
The Double Gold Rate Protection Plan is applicable on jewellery priced above INR 10,000, excluding loose solitaires, gold coins, gold frames, and fast shipping products. To know more and to avail the plan, please visit: https://www.candere.com/gold-rate-protection.html
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
