Ad Campaigns
Candere By Kalyan Jewellers launches their Valentine’s Day campaign “Will You?”
Mumbai: With Valentine’s Day round the corner, Candere by Kalyan Jewellers, a leading omnichannel jewel-tech brand, announced the launch of their Valentines’ Day campaign “Will You?” This is the cherished season of love when people express their emotions towards any special bonds. Candere by Kalyan Jewellers this year is celebrating the everlasting season of love in any and every special bond (be it a mother-daughter/ mother-daughter-in-law/ father-son/ b/w brothers & sisters/ husband-wife/ lovers etc.) ensuring a wholesome feeling without boundaries.
In social terms, “Will You?” relates to a proposal of some sort, however, the tagline “It’s only a matter of a question” gives it a deeper connotation establishing the fact that emotions need no words, it is something that is felt. Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.
The campaign explores Valentine’s Day as an opportunity to celebrate love with one and all. Love is not confined to couples in relationships or in a bond of marriage; but is beyond the definition associated with the terminology. “Will you?” captures every bond of love, be it with family, friends, someone special, or even self-love. This Valentine’s, one can avail of exciting offers of up to 100 per cent off on the making charges of diamond jewellery along with the lowest gold rates & up to 60 per cent off on making of Gold jewellery.
Speaking about the campaign, Candere Rupesh Jain founder and CEO said, “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”
“Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space,” said Candere by Kalyan Jewellers head -branding Trupti Morone.
The “Will you?” campaign has gone live from 28th January and will continue till 15th February. The offers will be available on Candere’s online platform and at their Experience centres.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
