Ad Campaigns
Canara HSBC Oriental Bank of Commerce Life Insurance rolls out new brand campaign
MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out its brand campaign “Promise Kiya! Ab Plan Karo” for 2018-19. The new ad campaign will have three television commercials aiming at providing awareness and the importance of proactive planning for right solutions with respect to financial needs for retirement, child future, and unforeseen circumstances.
Conceptualised by Leo Burnett, the campaign aims to cut across all target groups and age bracket between 20 and 55 while talking about individual protection plans, child future plans & retirement plans. The campaign also intends to provide brand awareness for customers of its partner banks and in open market. The campaign will be aired on leading television channels across entertainment, movies, infotainment & regional genres and as well on various digital and social media platforms from 28 December 2018 for 10 weeks.
Launching the brand new TV campaigns, Canara HSBC Oriental Bank of Commerce Life Insurance managing director and chief executive officer Anuj Mathur said, “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises."
Canara HSBC Oriental Bank of Commerce Life Insurance chief distribution officer Tarannum Hasib said, "Our brand campaign in January, 2018 marked a phenomenal response from our audience where we had launched our new brand essence “promise” and our tagline “aapke vaade, sar aankhon par”. Now with “Promise Kiya! Ab Plan Karo”, we want to inspire audience to plan proactively to fulfil the promises to their loved ones and how we can partner with them in this journey. "
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
