Ad Campaigns
Canara HSBC Life Insurance collaborates with Amazon Ads
Mumbai: Canara HSBC Life Insurance is thrilled to be working with Amazon Ads for an innovative on-box advertising campaign. As part of the collaboration, Canara HSBC Life Insurance will use Amazon Ads’s unique on-box advertising #UnboxingHappiness to promote its latest savings-cum insurance plan, the “iSelect Guaranteed Future Plan”.
‘Amazon Ads’ On-box advertising is available on its delivery boxes and packages being delivered to customers. Canara HSBC Life Insurance is delighted to utilize this space to enhance awareness and effectively communicate the benefits of “iSelect Guaranteed Future Plan”. A unique QR code is placed on the box which customers can scan to reach the Canara HSBC Life Insurance online buying platform and enquire about or purchase the specific plan.
With delivery of the branded boxes directly to customers’ doorsteps, Canara HSBC Life Insurance aims to reach and connect with relevant audiences. The campaign will focus on key metropolitan cities including Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and Chennai.
Canara HSBC Life Insurance chief digital & strategy officer Rishi Mathur stated, “We are thrilled to work with Amazon Ads for this innovative advertising campaign. Amazon Ads’s on-box branding service is on point in helping us reach out in a unique and impactful way to our audience and showcase “iSelect Guaranteed Future” plan as well as further amplifying our digital presence across segments. The collaboration aligns perfectly with our goal of leveraging new opportunities to engage with our potential customers. We are confident the collaboration will drive product awareness and prompt customers to explore company’s digital offerings.”
Commenting on the association, Amazon Ads India director Vijay Iyer said, “We’re excited to collaborate with Canara HSBC Life Insurance on this on-box advertising campaign. With on-box branding, Amazon Ads is helping advertisers truly think ‘outside the box’. Though not out-of-home advertising in the typical sense, the boxes serve as mini billboards, allowing brands such as Canara HSBC Life Insurance to deliver relevant marketing at scale.”
Canara HSBC Life Insurance is committed to delivering innovative solutions that cater to the evolving needs of the customers; the on-box advertising by Amazon Ads is a step towards surprising and delighting customers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
