MAM
Canara Bank lines up 8 agencies
MUMBAI: Canara Bank has empanelled eight agencies – Inter Publicity, Lowe Lintas India, Percept/H, Adwit, Ad Factors, Ad Syndicate, Aakar Advertising, and MC&A Communications.
An official from Canara Bank confirmed the news to indiantelevision.com. The annual spends on the media are expected to be in the range of Rs 300-400 million. The business will be managed from the Bangalore branches of the respective agencies.
The empanelled agencies shall be involved in the conceptualisation of creative and designing advertisements for print, electronic, and outdoor media.
The nationalised bank had called for an empanelment opportunity in May 2011. The previous empanelment of advertising agencies took place in the year 2009.
