MAM
Canadian Wood hands over digital duty to White Rivers Media
MUMBAI: In a multi-agency pitch, White Rivers Media has successfully bagged the digital marketing mandate for Canadian Wood. The account shall be handled out of the head office in Mumbai.
Forestry Innovation Investment (also known as Canadian Wood) is the crown agency of the government of British Columbia (BC), the westernmost province of Canada. Started in the year 2013, its mandate is to promote sustainable and durable wood from BC to India, spread awareness and educate the Indian market about certified lumber and other wood species through seminars, exhibitions and other networking systems.
White Rivers Media has been entrusted with the task of structuring the digital brand strategy, curating content marketing ideas and managing end-to-end digital and creative execution for the brand for the online and offline audience.
Canadian Wood director of India market development Nirmala Thomas says, “White Rivers Media comes with creative-edge and strategic insight and we weren’t just looking for a digital marketing partner, but someone who is creatively strong and understands the category, business aspects, and markets we are operating in. We are hoping to see path-breaking ideas in this partnership.”
White Rivers Media CEO and co-founder Shrenik Gandhi adds, “We are glad to be associated with Canadian Wood and look forward to creating some engaging B2B communication stories for them. Their messaging is highly clutter breaking and engaging and we hope to add on to the same.”
White Rivers Media is an independent Indian digital marketing agency, specialising in end-to-end digital, social, AI-driven re-marketing and video marketing for top e-commerce, B2B and B2C brands in India including HDFC Realty, OnePlus, ALTBalaji, Tata Cliq, Zivame amongst others and has offices in Mumbai and Gurgaon.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
